Absolutely
Moira Absolutely Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a bright, white gold with flecks of pale gold sparkle throughout.
- Semi-sheer coverage as marketed
- Thin, more fluid consistency; slightly watery
- Could have applied more easily, best with a brush
- Once set, no creasing/fallout for 10 hours
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Clear History (PiP, ).
- ColourPop Mica (LE, $4.50).
- Moira Sonder (P, $8.50).
- ColourPop Mojave Moves (LE, $9.00).
- NABLA Cosmetics Play Hard (PiP, ).
- Urban Decay Cosmic (P, $22.00).
- NARS Castaway (P, $28.00).
- Danessa Myricks Milky Way (P, $18.00).
- LORAC Frost (LE, ).
- MAC Spores (LE, $20.00).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water (Aqua), Calcium Sodium Borosilicate, Glycerin, Synthetic Fluorphlogopite, Phenoxyethanol, PVP, Polyacrylamide, Tin Oxide, C13-14 Isoalkane (C13-14 Isoparaffin), Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Absolutely
PPermanent. $8.50.
TBH
Moira TBH Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) has a more translucent base with a subtle pink tint paired with duochrome pearl that shifted from green-to-gold.
- Semi-sheer coverage as marketed
- Thin, more fluid consistency; slightly watery
- Could have applied more easily, best with a brush
- Once set, no creasing/fallout for 10 hours
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Terra Moons Light Year (P, $17.00).
- Lethal Cosmetics Ceres (P, $16.50).
- Clionadh Aura (P, $14.25).
- Clionadh Sunbeam (P, $10.00).
- Lethal Cosmetics Zero Day (P, $21.00).
- Danessa Myricks Crazy 4 U (P, $26.00).
- Clionadh Gloaming (P, $7.75).
- Give Me Glow Electric Unicorn (P, $22.00).
- JD Glow Firestorm (P, $15.00).
- Clionadh Glint (P, $7.75).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water (Aqua), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Glycerin, Phenoxyethanol, PVP, Tin Oxide, Polyacrylamide, C13-14 Isoalkane (C13-14 Isoparaffin), Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ammonium Ferrocyanide (CI 77510).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
TBH
PPermanent. $8.50.
Cheeky
Moira Cheeky Diamond Daze Liquid Shadow (Glitter) ($8.50 for 0.1 oz.) has a translucent base with fine darker and lighter gold (more antique/less warm-toned) glitter particles. This shade included plastic (PET) glitter.
- Sheer coverage as marketed; not buildable (as shown in brand’s swatches), though
- Thin, more fluid consistency; slightly watery
- Harder to apply, best with a brush as it got gummy with fingertips
- Once set, no creasing/fallout for 10 hours
Top Dupes
- ColourPop Arendelle (LE, $6.00).
- Stila Gold Goddess (P, $24.00).
- ColourPop Get Lost (P, $6.00).
- ColourPop Meteor Shower (LE, $6.00).
- ColourPop Gilded (LE, $6.00).
- Stila Follow the Sun (LE, $24.00).
- ColourPop Smile (LE, $6.00).
- Stila Stylish (LE, $24.00).
- Anastasia E2 (Norvina Vol. 4) (LE, ).
- Urban Decay Goldmine (P, $21.00).
Ingredients
Water (Aqua), Polybutylene Terephthalate, Glycerin, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Phenoxyethanol, Acrylates Copolymer, PVP, Polyacrylamide, C13-14 Isoalkane (C13-14 Isoparaffin), Laureth-7, Tin Oxide, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Aluminum Powder (CI 77000).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Cheeky
PPermanent.
Sweetness
Moira Sweetness Diamond Daze Liquid Shadow (Glitter) ($8.50 for 0.1 oz.) had more of a translucent base filled with both fine and mid-sized glitter particles in hues of iridescent pink-blue and copper. This shade included plastic (PET) glitter.
Ingredients
Water (Aqua), Polybutylene Terephthalate, Polyethylene Terephthalate, Glycerin, Acrylates Copolymer, Phenoxyethanol, Synthetic Fluorphlogopite, PVP, Polyacrylamide, C13-14 Isoalkane (C13-14 Isoparaffin), Laureth-7, Tin Oxide, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Aluminum Powder (CI 77000).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Sweetness
PPermanent.
Moira Absolutely Diamond Daze Liquid Shadow
Moira Absolutely Diamond Daze Liquid Shadow
Moira TBH Diamond Daze Liquid Shadow
Moira TBH Diamond Daze Liquid Shadow
Moira Cheeky Diamond Daze Liquid Shadow (Glitter)
Moira Cheeky Diamond Daze Liquid Shadow (Glitter)
Moira Sweetness Diamond Daze Liquid Shadow (Glitter)
Moira Sweetness Diamond Daze Liquid Shadow (Glitter)
Moira Absolutely Diamond Daze Liquid Shadow
Moira Absolutely Diamond Daze Liquid Shadow
Moira TBH Diamond Daze Liquid Shadow
Moira TBH Diamond Daze Liquid Shadow
Moira Cheeky Diamond Daze Liquid Shadow (Glitter)
Moira Cheeky Diamond Daze Liquid Shadow (Glitter)
Moira Sweetness Diamond Daze Liquid Shadow (Glitter)
Moira Sweetness Diamond Daze Liquid Shadow (Glitter)
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