Home information INSEAD Knowledge Knowledge An Unexpected Product Benefit Can Be a Powerful Marketing Tool

on June 23, 2019
Framing a product feature as an unexpected benefit may stoke consumer desire.

from INSEAD Knowledge http://bit.ly/31QwRMJ
, ,
Share To:

Unknown

View Profile

Post A Comment:

0 comments so far,add yours

Subscribe to: Post Comments (Atom)